EDWARD T. WELBURN JR.

2012 Nicola Bulgari Award Recipient

Edward T. Welburn Jr. stands as a pivotal figure in automotive design, renowned for his transformative impact during his tenure as General Motors Vice President of Global Design from 2003 to 2016.

Following in the footsteps of legendary designers Harley Earl and Bill Mitchell, Welburn shaped an era of automotive innovation marked by his visionary approach and profound understanding of both aesthetic appeal and engineering prowess.

Under his leadership, General Motors witnessed the birth of iconic vehicles that blended cutting edge technology with timeless design, securing his legacy as one of the foremost influencers in the industry. Welburn's commitment to pushing the boundaries of automotive design not only redefined the visual identity of General Motors but also left an indelible mark on the global automotive landscape.

His legacy endures as a testament to the transformative power of design in shaping the driving experiences of tomorrow.